Project: Abby’s Dress Code

Abby’s Dress Code is a minimal and modern brand that remains timeless. The brand is in a neutral and natural palette so it never clashes with customers bold style choices and lets them shine.

Services

Brand Identity

Client

Abby

Year

2024

Challenge

Target

Develop a logo that contains a lock icon and neutral colours that matches an existing website

What did I do?

Developed a responsive logo the is structured yet bold (like Abby’s personality).

Lock it in.

Abby is a bubbly personal stylist who brings a fun and unique energy to every client interaction. With a love for fashion and a passion for helping people feel confident, Abby works to create wardrobes that are both stylish and personalized.