Project: Over Consumption
Over Consumption is a brand that slowly reveals the true cost of “Fast Fashion”. The brand is minimal and clean to draw users in, but later reveals the true purpose is bold red.
Services
Brand Development
Year
2024
Challenge
Target
Develop a brand that mimics the latest fast fashion brands but has a secret twist
What did I do?
Developed the design concept and three different methods to convey the brand’s purpose: to stop or at least slow down overconsumption
Website
The website mimics a typical fast fashion e-commerce website, yet at the check-out the cost on the environment is revealed.
Magazine
The magazine displays looks from the latest trends (as of 2024, we all know how fast they change) then reveals the true cost.
Pop-Up
The magazine displays looks from the latest trends (as of 2024, we all know how fast they change) then reveals the true cost.
