BRAND IDENTITY / AD LAUNCH / WEB DESIGN

Social Enterprise World Forum (SEWF) Alberta inspires bold change and motivates entrepreneurs to take the path less chosen. Based on how powerful the little things are, like a small ripple expanding to a large wave, SEWF Alberta sees no enterprise too small for impact.

The brand is derived from its parent brand SEWF, but with a little Albertan twist that ensures the community feels represented. I kept the bold colors but separated the warm tones for the city of Calgary and the cool tones for the city of Edmonton. Calgary’s warm tones are representative of their sunny days, while Edmonton has icy cool tones for its crisp weather and windy river.

I worked with all stakeholders to coordinate promotion for this event, which included scheduled social media posts, newsletters, and physical postcards that were handed out at community-focused events. In addition, swag and a work booklet were created for participants to use during the live event.