PRINT / DIGITAL DESIGN

Trico Centre for Family Wellness is a recreation facility focused on creating healthy families, vibrant seniors, and active kids. They want everyone to be able to afford their fitness journey, in whatever form that looks like; therefore, they partner with multiple organizations that subsidize the cost.

Trico Centre has done well at creating a robust community, so my main role was to simplify their brand identity and messaging. By researching each community and studying each department, I learned to hone in on Trico’s brand voice and combined it with their identity. To promote the facility, I created original branded marketing campaigns that included posters, community outreach events, and social media.